Internal & External Brand Campaigns
Vortex develops no-dig, trenchless technologies that solve major infrastructure challenges cost-effectively and permanently by anticipating problems and delivering innovative solutions.
I created both internal and external campaigns, including a culture book and streamlined brand system. The internal brand was gritty and bold, designed to inspire and unite employees and communicating their newly defined culture, while the external sales brand was sleeker and technology-focused to resonate with clients. My work spanned print collateral, sales collateral, and brand expansion, ensuring consistency and impact across all audiences.
